Clik here to view.
In Pursuit of Happiness
I work with lots of entrepreneurs. In an effort to help them figure out the things they are passionate about, the things that give them purpose and excite them, I often find they resort to listing the...
View ArticleClik here to view.
How to Raise the Energy Level of Your Next Meeting with One Simple Technique
I want to share a very simple technique today that I think can add tremendous value. I attended a meeting the other day and before we got down to the business of the agenda the leader asked us each to...
View ArticleClik here to view.
Follow the Logical Path to Marketing Success
As I’ve stated countless times marketing is a process of getting people with a need to know, like and trust you. It’s a bit like the traditional Russian Matryoshka nested dolls – you open up one and...
View ArticleClik here to view.
How to Use Your Guilt Story to Propel Your Business
I love stories. I love that Mister Rogers used to say, “It’s hard not to like someone once you know their story.” At the end of this post I have a very specific type of story I’m hoping you will share...
View ArticleClik here to view.
What Makes Work Worth It To You
The title of this post might be one of the most important questions that entrepreneurs never ask – or at least fail to consider the answer to frequently enough. Truly understanding the answer to this...
View ArticleClik here to view.
How to Communicate Your Core Difference
Every effective marketing strategy lives and dies by the ability to capture and communicate the strategies core point of differentiation in a simple, yet compelling, manner. When your market can...
View ArticleClik here to view.
7 Natural Advantages of Small Business
Next week I’ll travel to the Middle East to meet with a large group of SME’s on the verge of unlocking their potential. photo credit: Mukumbura via photopin cc The entrepreneurial environment in many...
View ArticleClik here to view.
Strategy Without Change Is Pointless
Next week my staff and I will hole up for an entire day of planning. We do this quarterly, but once a year, we “really” do this. This is our chance to step away from all of those seemingly meaningless...
View ArticleClik here to view.
The Most Highly Achievable Business Resolution of All
Look, it’s the last day of 2012 and you are likely either thinking about what you’re gonna do to make next year better or you’re sick of hearing people talk about what you should do to make next year...
View ArticleClik here to view.
7 Marketing Metrics Worth Obsessing Over
Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things. photo credit: aussiegall via photopin cc The obvious things...
View ArticleClik here to view.
Resonance Is the Ultimate Objective of Strategy
A vibrating object will pick out its resonant frequencies and vibrate at those frequencies, essentially “filtering out” other frequencies present. photo credit: Biappi via photopin cc The statement...
View ArticleClik here to view.
Change Your Context, Change Your Results
The context in which an idea, thought, sales pitch or even piece of music is received has a great deal to do with the value or importance we place on it. photo credit: TheAlieness GiselaGiardino²³ via...
View ArticleClik here to view.
7 Essential Elements to Small Business Growth
Business plans are great, useful even, but the planning process and a growth oriented plan of action is where it’s at for the small business. A growth strategy planning approach forces you to focus on...
View ArticleClik here to view.
How and Why I Use Workflowy to Keep Organized
I’ll admit it; I’ve looked high and low for just the right tool to keep me organized, on task and up to date on all my to-do lists and projects. There are seemingly hundreds of tools and systems that...
View ArticleClik here to view.
Your Stuff Is Probably Good Enough
Small business owners and entrepreneurs create new stuff everyday. And the feeling that a business, product or service is their “baby” leads to constant fussing over making it good enough, better or...
View ArticleClik here to view.
Why You Need a People Bucket List
Why You Need a People Bucket List written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingIn all likelihood you’re familiar with the term “bucket list” made extremely...
View ArticleClik here to view.
Why We Need Each Other
Why We Need Each Other written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingYesterday my friend Chris Brogan asked if he could write a guest post about what he’s...
View ArticleClik here to view.
How to Choose the Right Business Model for Your Start-up
How to Choose the Right Business Model for Your Start-up written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: guilhembertholet via photopin cc Lots...
View ArticleClik here to view.
Solving the Most Frustrating Part of Marketing
Solving the Most Frustrating Part of Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingI’ve spent the better part of the last 10 years telling any...
View ArticleClik here to view.
What If You Needed to Fire Yourself?
What If You Needed to Fire Yourself? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingI had an interesting conversation with one of the most dynamic free agent...
View Article